Color forecasting is an intuitive process with a great deal of complexity. Little information is available on its methodology, despite the fact that it is considered to be a major driving force of fashion and textiles.
As part of a collective fashion forecasting or trend prediction process, colour forecasting is a fundamental part of predicting the colors, fabrics, and styles of clothing and accessories consumers will buy in the near future, approximately two years from now.
Color forecasting involves collecting, evaluating, analyzing, and interpreting data to anticipate a range of colours consumers will be interested in, relying heavily on intuition, inspiration, and creativity.
Whether the forecaster forecasts trends or creates them, there is a dichotomy. Either way, a process has evolved over time and has become increasingly complex in recent decades. So much so that the secondary resource material readily available to fashion students rarely provides more than a brief outline of the concept, the tools and the basic methodology involved in the color and fashion forecasting process.
Fashion and colour forecasting have become increasingly integral part of the role of many in the industry. The current forecasting system is used by designers, range developers, sourcing personnel, buyers and merchandisers, and especially trend forecasters who sell their prediction packages to the industry. To improve forecasting, it is becoming increasingly important to clarify this process, both for current users and for newcomers.
In spite of the fact that fashion forecasting encompasses all elements of the design of garments and accessories, colour plays an important role for the consumer when making a purchasing decision when choosing clothing and accessories.
Consequently, colour forecasting is considered a worthwhile subject to investigate and further understand.
This specialist sector uses colour forecasting to predict trends in the fashion and textile industries. The information collected is compiled into trend prediction packages and sold to them.This specialist sector uses colour forecasting to predict trends in the fashion and textile industries. The information collected is compiled into trend prediction packages and sold to them.
Below are the best 5 colour trend forecasting information platforms:
1, Popfashioninfo
Website: https://www.popfashioninfo.com/
In 2004, Yishang Yunlian Group founded POP Fashion as the first online fashion supply chain. Besides providing fashion trend information, the company also provides comprehensive and in-depth materials and a comprehensive reference to correct direction decisions. As a pioneer in achieving an O2O operation mode, it was recognized for its pioneering efforts. On POP Fashion’s website, you can find nine sections, four categories, and five series of books devoted to fashion trends, styles, and fabrics.
With POP Fashion, you get access to the latest fashion themes, fashion colour trend forecasts and color schemes, so you can make design decisions with more confidence.
2, Wgsn
Website: https://www.wgsn.com/
With WGSN, you can predict fashion trends for some of the world’s most valuable brands. The company’s groundbreaking online trend service has disrupted the fashion industry and driven innovation for nearly 20 years.
Consequently, as a result of this, they are able to predict what consumers will need in the future, which is helpful to businesses in staying relevant and securing their futures by anticipating what their customers are interested in.
To understand and produce for the next generation of consumers, the WGSN provides creative minds with access to a variety of reliable sources, such as current trends and a 10-year forecast.
3, Pantone
Website: https://www.pantone.com/
The Pantone color system enables brands and manufacturers to make color-critical decisions at every stage of their workflows.
With Pantone products and services, 10 million designers and producers around the world define, communicate, and control color from inspiration to realization. X-Rite technology ensures color consistency across a wide range of materials and finishes for graphics, fashion, and product design. Digital and physical color specifications and workflow tools are included in Pantone Standards. Besides providing customized color standards, brand identity and product color consulting, Pantone Color InstituteTM also offers trend forecasting, including Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. The Pantone Color System is integrated into different products and services by Pantone B2B Licensing, allowing licensees to communicate and reproduce Pantone values, thereby improving efficiency for their customers. Fashion, home, and accessories are all brought together by Pantone Lifestyle.
4, Fibre2fashion
Website: https://www.fibre2fashion.com/
With a sole aim of supporting and serving the textile fraternity, Fibre2Fashion Pvt Ltd., a market-driven B2B portal, was established in 2000 and has consistently grown by leaps and bounds since then. Small, medium, and large companies and enterprises associated with them have benefited from our rich experience, commitment, accountability and innovation. Through their digital presence in more than 190 countries, they have been able to carve out a niche for ourselves in the industry with our presence in more than 190 countries.
With 1800+ products listed under 13 different categories, they have successfully served all segments of the textile, apparel and fashion industry. Their informative articles, news, market analysis reports on fibre and feedstock, as well as print features, provide textile-related information in addition to effective business solutions.
5, Trendesignbook
Website: https://trendesignbook.com/
Are you a creative professional or lover of design? Are you passionate about innovation and technology? Are you passionate about visual storytelling? Do you value quality over quantity? Are you interested in visual storytelling?
You’ve come to the right place if your answer is yes!
You need to ensure your brand remains relevant, no matter what industry you work in. This requires early insight into consumer behavior, attitudes, beliefs, and any shifts in culture, economy, and technology.
The changes we see in what we eat, where we live, and how we interact with others are revealed by trends. And whether we realize it or not, these trends dictate what consumers want and what they need. Identifying your next growth opportunity requires mastering the ability to connect the dots between macro trends in the future.
Through a deep understanding of how trends impact our daily lives, they can identify your next growth opportunity and help you take advantage of it.
