At times, it is best to use traditional marketing techniques when promoting your business. There’s no doubt that modern marketing methods such as email and social networking sites reach a wider customer base in less time and effort, there’s still no denying that traditional marketing materials are still effective these days.
You can still see people putting posters and leaving flyers in windshields. Some still can’t go out of their home or office without their business cards. All these traditional marketing methods are indeed still indispensable in today’s market environment. If you want to be unique, you can use these paper-based materials to give your customers a fresh look at your business. One great material you can use is custom calendars.
Despite having planners and smart phones, people still love hanging or displaying calendars in their home or office. After all, this is the easiest way to plan activities and organize schedules. Relatively, calendars are low cost to produce. They have to be printed only once and you can already be sure that they will stay with your customers for a long time. Each month can display captivating images that people would love to put on their desk or wall.
There are actually different kinds of calendars you can use in business. Here are some of them:
1. Desk calendar. This is something people want to place on their desk. It makes checking dates and schedules much easier. When you have upcoming events, this type of calendar will surely help you keep track of the days before the event takes place. They can even write in the calendar to keep them reminded of their schedule.
You can always create a 12 month desk calendar that contains images of the products you sell. You can also put your name and logo in the material so people would have an easy time remembering you.
2. Wall calendars. Just like the desk calendar, this is also the most loved type of calendar. People can easy hang them on the wall and write notes on them so it would be easier to keep track of the upcoming events. Wall calendars often have more space to write message and put images, so if you have a lot to say to your customers, this would be the best type for you.
3. Horizontal calendar. This is often used to stick on computer monitors. This is a great layout if you want to keep your business in front of your customers for the whole year. The only downside of this material is that you don’t have plenty of space in the calendar templates to put your message. You only have to pick the important messages that will be valuable to your customers. But once the calendar is stuck on the monitor, you can be sure that it will stay there for the whole year.
4. Sticker calendar. This type of calendar can stick to any surface, whether it is a wall, notebook, or planner. A lot of businesses use this calendar as they can be a quick reference. Just stick it where you want it to be and it won’t go anywhere for a whole year.
Calendars are not only simple marketing materials. They can be something that can help you achieve your goals and bring your business to success in no time at all.
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